A Picture (and) a Number are Worth a Thousand Words: Studio Retention-Rate Marketing

In this post, I’m excited to share a process you can use to calculate your retention rate and, in turn, use that as a marketing tactic for your studio. But first, a brief story.

It was happening – that moment independent music teachers (generally) dread…

It was nearing the end of the semester, and a mom came in after the lesson to get her kids. As we were chatting, she mentioned that they were thinking about going to another teacher next year—not because of this dissatisfaction with me, but because this teacher was a traveling teacher who would come to their home. With four kiddos under the age of 8, home life was feeling hectic, and the thought of having a piano teacher come to them was highly appealing.

As she’s talking, my mind is simultaneously whirling.

“Oh no,” I think. “I don’t want to lose this family – I can’t lose this family! I love working with their kids and it would be a major loss of a good students. OK, Amy this is it – you have to convince them why you’re worth it.”

So, I pour my heart into why they should stay with me, bid them a good weekend, and then wait patiently.

Will I be able to retain them?

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Friday Finds #53: Dogs, Rwanda, and the Mediocre Life

 

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I am loving this piano teacher’s new display wall – what a great way to get students curious about books and music. This idea is definitely now in my back pocket for my new studio/home! Thanks, Susan!

 

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Looking for a career move? The Ohio University School of Music in Athens Ohio how a full-time faculty job posting up. Details here.

 

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Star Wars fan or not – this Millennium-Themed Falcon Piano is pretty cool. The video is getting added to my fun music videos Pinterest page. My students love browsing these videos! Continue reading

An Exciting Announcement

Almost one month ago, exactly, I mentioned in my post on conducting year-end student evaluations meetings with students that I had a BIG announcement I was making to my studio families during our one-on-one meetings this year.

Of course, many families wanted to take a guess. Most came up with: I was either pregnant, moving, or hiring an assistant.

Do you want to take a guess, too, before I let you in on the secret?

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2017 Spring Recital: The Magical Forest, A Narrative Suite

This year was my studio’s 6th Spring Recital. For the last several years, I’ve been trying to mix things up a bit to keep the end-of-year recital fresh and exciting. Everyone plays a solo in the recital’s first half, followed by a 10-minute intermission.

The second half of the recital changes from year to year. Two years ago, everyone played a jazzy style, and I explained to the audience what they should expect to hear before each style set. Last year we did collaborative pieces, including duets, trios, and two pianos with four hands (some pieces with a live drummer).

This year, we did a studio-wide collaborative project. I pulled out a book I’d been itching to use for several years but didn’t have enough students at the level to perform the pieces until now.

In this post, I’ll share the book we used and the process I went through in pulling this special recital together. I’ll share lots of photos from the recital and also have a free download to help you plan your own production of this narrative suite.

 

The Magical Forest Narrative Suite

The book I chose was The Magical Forest- A Narrative Suite for Piano by Nancy Lau, which combines short narration with pieces. Each piece also has a representative drawing.

Pieces include:

  1. Entering the Magical Forest
  2. Forest Fanfare
  3. March of the Critters
  4. Bear Dance
  5. Waltz of the Deer
  6. The Fairies Delight
  7. Backwoods Bop
  8. Woodland Farewell
  9. Leaving the Magical Forest.

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Crafting Year-End Parent / Student Questionnaires

As we near the end of the school term, this is the time our attention begins to turn not only toward end-of-year recitals and performances but also wrapping up and reflecting on the past school year.

Being that individual instrument study is often a long-term commitment, taking the time to reflect is an important part of the process.

There are two parts I would encourage you to include in your end-of-term reflection.

The first is an evaluation/progress report from you (the teacher) to the student. (Check out this post for more details.)

The second (and the topic of this post) is a survey/questionnaire from parents and students.

This post will cover the type of content and specific questions you should consider asking and various ways to execute and deliver these questionnaires. You’ll also get access to a free download which includes both student and parent questionnaires I’ve used in the past.

Content

When crafting the content of these questionnaires, keep in mind that this form can facilitate multiple avenues of reflection/feedback including (but not exhaustively limited to):

  • Our teaching (and business!)
  • Parental engagement and overall satisfaction
  • Student progress and overall satisfaction within the studio/community

With this in mind, I would encourage you to have two separate questionnaires – one for parents, and one for students. Not only are they viewing lessons from completely different roles/perspectives, but they may not always share opinions. If you prefer (understandably) to keep it to one form, at least be specific in who you are asking the question of.

While it would be wonderful to create a form and use the same one year after year, I have found that as my studio changes and evolves, so do these questionnaires. 

For example, when I was first building my business, I asked lots of questions regarding studio communication and quality. The next year I was more interested in whether or not they felt they were getting enough outside opportunities. Every year is a little different.

This is also a great time to feel out potential new ideas. Considering moving your group classes to Saturdays instead of a weeknight? Poll your families!

Lastly, don’t forget that while you have them, you may ask for a formal testimony that can be used on your studio website or on social media.

Means of Delivery

There are multiple ways you can go through this process and, like the questions, these can change (and perhaps should) and evolve from year to year.

For the first seven years of my studio, I emailed a PDF so they could download and print the form, fill it out, and bring it to their evaluation meeting.

My second evolution was to create an online form directly on my studio’s WordPress site.

Most recently (and currently), I’ve moved into using Google Forms.

No matter what format you use, be sure and give a clear deadline – such as prior to the student’s last lesson.

Get the Free Questionnaires Download

Most of the forms I’ve created over the years include general questions that could be universal to any music studio as well as specifics regarding my own teaching and studio.

In these two free downloads, I removed any questions that related directly to my own studio so you could potentially use them for your own studio.  Alternatively, you can do like I did with Natalie’s and use it as a starting point for creating your own!

*By submitting this form, you acknowledge that you’re signing up for my email list and agree to receive regular communication (generally once a week).



What do your year-end parent/student questionnaires look like?
Share your ideas in the comments!

Retreat at Piano Manor

My friend, Joy Morin, over at Color in My Piano, has been wanting to do a retreat at her home for piano teachers for a long time, and this is the year!

I’m excited to be a part of this 3-day retreat at her home in Northwestern Ohio this coming August as the official “food planner.” Yea!

This is the time of year when everyone is making plans for the summer months. Add this to your list!

For details, visit Joy’s website.

Friday Finds #52: Underground Conservatory

 

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I’ll admit, I’m not the teacher that is always up on all the “music/teaching” apps out there. Part of me can be a teensy-weensy bit slow at keeping up on that end. I was, however, happy to add to my iPad this week, TuneTrain especially for students who love to compose. The best part is that with a single tap, the student can transform their visual “picture” melody into actual notation. Fab. Continue reading

Digital Photo Organization

What’s the one digital item you find trickiest to keep organized?

For me, it’s photos.

Many readers have asked about this, and when a friend asked the same question just the other day, I knew it was time to share.

I have a confession though – I wouldn’t call my way anything special, it’s just what I do for now. I love seeing ideas of how others organize, even if I don’t end up doing it that way, so hopefully, you can find some inspiration to clean up your photo files and share any great tips you have with me!

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Personal Teaching Tweaks

Recently, in an attempt to help my students take more ownership of their lessons and learning, I’ve tried tweaking a few things with my teaching style. These personal teaching tweaks are nothing major, but I thought it might be fun to share.

Ownership

As a very organized person who likes things neat and tidy, and wants to be as efficient with our short time together, I found myself doing too many things for my students.

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