YQA: Email Templates and Sibling Discounts

This post is part of a series called Your Questions Answered that highlights questions that readers like yourself have asked of me. If you have a question feel free to contact me here

 


Do you also have a similar letter that you use for fall and spring lessons? I’m trying to be more organized and intentional with my piano lesson information. It’s been a bit haphazard. I’d like it to be more professional.

Also, I’d like to know how you do family discounts. I teach several siblings and need to consider a discount because each sibling set has another sibling to add!!

Thanks for all your useful information and helpful ideas!!

-Patsy Mitchell

 


Hi, Patsy,

I honestly don’t have an email “template” of any kind I use each year. That would definitely be nice, but I find every year is always a little different so I end up composing information based on whatever that year holds.

That being said, I do generally follow a similar format for that initial contact email getting things going for the term

1. Greeting

Hey there! I hope you’ve had a great summer thus far.  This email is to let you know all of the details regarding the upcoming school year.

2. Specifically lay out what is in the email as well as what required actions and deadlines are needed.

Please read these 3 sections of information below, then there are two forms at the bottom of the page you need to fill out by August 1.

 

3. Outline start date and any other details needed for the first week back to lessons.

4. What will remain the same (as far as studio offerings) and what will be slightly different this year (and why).

5. Highlight any policy changes and attach the annual studio calendar.

6. Action – again, be specific.

ACTION: by August 1 please:

Fill out your registration form.
Fill out this schedule request form.

 

Hopefully, that gives you a general idea of what to include each time!

As far as the family discounts go, I know exactly what you mean!

When I first opened my studio, I did 10% for the 2nd student but quickly found that I had way too many families with two kids in piano I couldn’t really afford to give that big of a discount. Currently, 70% of my studio is made up of siblings!

Now, there are no discounts until you reach 3 students in a family. At that point, I give 3% (which equates to the cost of approximately one lesson).

I know plenty of teachers that don’t give any discounts. The perspective behind that is that if they didn’t have multiple kids in lessons you would have a whole other family in that spot that would be paying full price.

Thanks for a great question and yea for working toward being more intentional and organized!

~Amy

 


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