Last week I held several classes for our city’s Parks and Recreation department including a class for 5-6-year-olds, 7-8-year-olds, and 9-10-year-olds. (The photos below are of the latter).
Holding these classes is just one way I try to continually market my business and keep my name in the community. If you missed my first post that included detailed information on the Tot Music Time for 3-4-year-olds, read it here.
I take from a variety of materials for these classes including Piano Fun for the Young, Celebrate Piano, and Faber’s My First Piano Adventures. Since it’s just one class, the students don’t receive any books; I mostly do improvisation activities, exploration of the piano, keyboard topography, and playing along to song tracks with a steady beat.
We start by playing the Piano Safari animal improvisation game. This game works great for a large range of ages.
In the summer of 2013, two years into my studio, I decided to start offering classes through our city’s Parks and Recreation Department to help grow and market my studio. Several people had mentioned it to me when I first opened but I pushed the idea aside – silly me. I don’t remember what made me decide to finally try it, but I haven’t regretted it since.
I’m going to share with you first a little about the logistics of holding these classes and then will share my lesson plan, materials, and photos from one of the classes, Tot Music Time.
Next week I will post information and photos on the other classes.
Our city’s Parks Department offers programming throughout the summer. Anyone can offer a class. All you have to do is send in the class title, description, date, time, and if there will be any charge. They do all the advertising, and registrations and simply send me a class list a few days prior. I send them the offerings in January so they are ready for the printing of publicity.
I run the classes either the week of Memorial Day (if I know schools will be out early), or the very first week of June to allow for student sign-ups for any summer classes I might hold. I hold two classes a day, 11:00 am and 10:00 am. (I have them fill up the 11:00 first in case there aren’t enough sigh-ups for the second class then I don’t have to come in as early!)
Each class has a set minimum and maximum. This is based on the “move-around” space in my studio, the number of keyboards I have, and lastly, the amount that I need to stay sane (I don’t do large groups well!) 🙂
If you’re following the Piano Pantry page on Facebook you may or may not have noticed that I’ve started a daily post called “Morning Marketing.” Around 10:30-11:00 each day I share short thought-provoking quotes from books, websites, and more that I’ve recently read.
In honor of my upcoming webinar on marketing with Tim Topham and because summer is a time where teachers should be marketing their studios like crazy going into fall, I hope this daily series will inspire you. It will run every day in June and July. That’s 60 days of marketing tips and inspiration!
I’m excited to announce that I will be hosting a free webinar with Tim Topham this coming weekend!
(Don’t be confused by the date on the image as that’s Australia time. It’s Saturday evening June 4 here in the US. See below to find out when it is for your time zone.)
I’ve been listening to his podcast from the start and we met for the first time at MTNA 2016. This webinar is the session I gave in San Antonio, hence the “Wild West” theme of course! 🙂
what Tim has to say
I’m very pleased to give you front-row access to my free webinar next weekend with Amy Chaplin called “The Wild West of Studio Marketing“.
It’s a live 1-hour online training on Sunday 5 June at 8am AEST.
What time is that for me?
What’s it about?
If you’ve ever wondered about the best way to market you studio, create buzz and build student numbers, you’re going to love hearing about what Amy has achieved in 4 years of starting a studio from scratch.
Most importantly, not only does she have a great story and fantastic marketing ideas, she’s researched, analysed and graphed the outcomes of more than ten different specific marketing strategies, so that you can save time and money learning which ones work the best.
I was completely blown away by Amy’s presentation at the MTNA conference this year.
Not only is she a fantastic, genuine and knowledgeable speaker, she has the research and analytics to back up what she says.
Hey there! Welcome to Piano Pantry where we talk about piano teaching, loving food, and living life. I'm Amy, my husband Drew and I live in Indiana. My favorite things include Mexican food, reading, organizing, and spending time with those I love.