Article in the Piano Bench Mag

piano-bench-mag-july-2016I wrote an article for the July edition of The Piano Bench Mag called…

32 Ways to Market Your Studio.”

Below is a teaser excerpt, but to see all 32, you will have to visit The Piano Bench Mag in iTunes! The app is free to download and you can either purchase individual editions or pay for a yearly subscription.

 

If you’re interested in learning more about The Piano Bench Mag, you can catch past reviews by  fellow piano bloggers.

Natalie Weber’s Review

Melody Payne’s Review

You can also follow The Piano Bench Mag on Facebook.

 

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More Parks and Recreation Classes

Last week I held several classes for our city’s Parks and Recreation department including a class for 5-6-year-olds, 7-8-year-olds, and 9-10-year-olds. (The photos below are of the latter).

Holding these classes is just one way I try to continually market my business and keep my name in the community. If you missed my first post that included detailed information on the Tot Music Time for 3-4-year-olds, read it here.

I take from a variety of materials for these classes including Piano Fun for the Young, Celebrate Piano, and Faber’s My First Piano Adventures. Since it’s just one class, the students don’t receive any books; I mostly do improvisation activities, exploration of the piano, keyboard topography, and playing along to song tracks with a steady beat.

We start by playing the Piano Safari animal improvisation game. This game works great for a large range of ages.

View their video here.

I open up the piano, and we explore and learn all the parts.

Download my Piano Parts Cards

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How One $0 Marketing Effort Yielded Over $5,000 Tuition

In the summer of 2013, two years into my studio, I decided to start offering classes through our city’s Parks and Recreation Department to help grow and market my studio. Several people had mentioned it to me when I first opened but I pushed the idea aside – silly me. I don’t remember what made me decide to finally try it, but I haven’t regretted it since.

I’m going to share with you first a little about the logistics of holding these classes and then will share my lesson plan, materials, and photos from one of the classes, Tot Music Time.

Next week I will post information and photos on the other classes.

 

The Low-Down

Our city’s Parks Department offers programming throughout the summer. Anyone can offer a class. All you have to do is send in the class title, description, date, time, and if there will be any charge. They do all the advertising, and registrations and simply send me a class list a few days prior. I send them the offerings in January so they are ready for the printing of publicity.

I run the classes either the week of Memorial Day (if I know schools will be out early), or the very first week of June to allow for student sign-ups for any summer classes I might hold. I hold two classes a day, 11:00 am and 10:00 am. (I have them fill up the 11:00 first in case there aren’t enough sigh-ups for the second class then I don’t have to come in as early!)

Each class has a set minimum and maximum. This is based on the “move-around” space in my studio, the number of keyboards I have, and lastly, the amount that I need to stay sane (I don’t do large groups well!) 🙂

The classes are broken down into ages:

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Facebook Morning Marketing

If you’re following the Piano Pantry page on Facebook you may or may not have noticed that I’ve started a daily post called “Morning Marketing.” Around 10:30-11:00 each day I share short thought-provoking quotes from books, websites, and more that I’ve recently read.

You won’t find them here, so be sure and follow my page!

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In honor of my upcoming webinar on marketing with Tim Topham and because summer is a time where teachers should be marketing their studios like crazy going into fall, I hope this daily series will inspire you. It will run every day in June and July. That’s 60 days of marketing tips and inspiration!

See you there!

 

Webinar: Wild West of Marketing

 

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I’m excited to announce that I will be hosting a free webinar with Tim Topham this coming weekend!

(Don’t be confused by the date on the image as that’s Australia time. It’s Saturday evening June 4 here in the US. See below to find out when it is for your time zone.)

I’ve been listening to his podcast from the start and we met for the first time at MTNA 2016. This webinar is the session I gave in San Antonio, hence the “Wild West” theme of course! 🙂

 

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what Tim has to say

I’m very pleased to give you front-row access to my free webinar next weekend with Amy Chaplin called “The Wild West of Studio Marketing“.

It’s a live 1-hour online training on Sunday 5 June at 8am AEST.

What time is that for me?

What’s it about?

If you’ve ever wondered about the best way to market you studio, create buzz and build student numbers, you’re going to love hearing about what Amy has achieved in 4 years of starting a studio from scratch.

Most importantly, not only does she have a great story and fantastic marketing ideas, she’s researched, analysed and graphed the outcomes of more than ten different specific marketing strategies, so that you can save time and money learning which ones work the best.

I was completely blown away by Amy’s presentation at the MTNA conference this year.

Not only is she a fantastic, genuine and knowledgeable speaker, she has the research and analytics to back up what she says.

Just wait until you see the graphs!!

 

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How do I register?

Just click the button:
Register now

 

I hope to see you all there, yee-haw!

~Amy